White papers

Compas is all about helping people to harness the power of data and mathematical analysis to gain insight. To gain maximum value from data though, it is essential to have a basic grasp of statistics, as this branch of mathematics is what helps us to put the correct interpretation onto what we observe. Sadly, many people were turned off by the abstract concepts presented when studying statistics at school. so we have put together a series of informative briefing papers aimed at helping business people to understand core statistical principles. We hope they will be found useful.

Technical brief: Core statistical concepts. Understanding what statistics is all about, and how a basic understanding can help us avoid expensive mistakes
Marketing Brief: What is a ‘statistically significant’ test result? We know it is important, but what does it actually mean? This paper explains why a good response to a marketing test is not always cause for celebration, and why a test result that is not statistically significant is not all bad
Technical Brief: Calculating statistical significance. The mathematics of calculating whether a test result is significant or not
Technical Brief: Decision making with statistics. All business involves making decisions under conditions of uncertainty. This paper explains how the study of statistics can help stack the odds of making the right choices in your favour
E-book: Enabling the data-driven organisation. Many organisations pay lip-service to being data-driven. This e-book explores the many organisational and cultural barriers that get in the way of making that a reality. It explores ways to break down those barriers, and in particular, to avoid letting a view of distant perfection get in the way of making tangible improvements now