Compas: A brief introduction
The following sequence of videos provides a brief introduction to some of the key capabilities of Compas, using the example of a multichannel retailer that uses direct mail and emails as part of its marketing mix.
1 Building a marketing campaign
This video shows how easy it is to define a marketing campaign in Compas, and build a complete order forecast, split by time and order channel.
2. Creating a financial forecast
This video shows how adding campaign costs and average basket information allows Compas to build a detailed financial forecast that is tied back to the underlying marketing plan. If the plan changes, then the financial forecast changes automatically.
3. Editing a campaign and updating the forecasts
It is when plans change that the true power of Compas becomes apparent. Moving a marketing campaign is as simple as changing the start date, and Compas recalculates hundreds of order, revenue and cost figures over the subsequent days and months. Similarly, changing costs or average basket information immediately triggers a recalculation of the financial forecast.
4. Forecasting recurring revenues
Businesses offering a subscription-type product, such as an annual software licence, an insurance product or a veg box scheme, can easily forecast the ongoing revenues to be expected from any customer acquisition activity. Compas can forecast future revenues and customer numbers, tied back to the initial marketing campaign, so that any changes to that campaign are immediately reflected in the forecasted ongoing revenues.
4. Building a budget
This video shows how to build a complete marketing plan by repeatedly cloning a marketing campaign. It also shows how the individual financial forecasts for each campaign are aggregated to build a complete profit and loss forecast for the business that can be used to feed into the budget. This ties the budget right back to the underlying activities, supporting a driver-based budgeting approach.